"Deconstructivism is characterized by an absence of harmony, continuity, or symmetry. Designers are distorting and dislocating elements, infusing black and white effects with colors, broken letter forms and chopped design elements to deliver an unpredictable visual appearance." - Muzli Magazine
Deconstructivism is a super dope design style that challenges all of the logic design principles. Breaking grids, fragmenting and distorting typography and imagery to achieve a look that con only be achieve through high experimentation.
Here are some examples of some talented designer using the deconstructive method.
Mathias Sassone - Deconstruction of Helvetica typography
Yaroslav Iakovlev - Deconstruction Poster Design Collection
Nattelsker - Deconstructivism
Now that you have some examples of Deconstructivism, let's talk about who could benefit from using this method. Deconstructivism is a very stylized design treatment, we recommend only using this style if your brand has parallels to the techniques used in the process.
If your brand is founded on order, logical layout and excessing over kerning, this style is unlikely to be complimentary to your brand. If your brand is fun, energetic and a bit edgy, this style would be a fun option to explore for future campaigns. The examples above illustrate experimentations of this style in the form of posters. So, its fair to assume that this style can be used in promotional graphics with the purpose of grabbing attention and less likely to be used in promotional graphics that are informative. Deconstructivism could be used if your brand intends to use a contest strategy to grab attention on your social media, blogs, and email marketing strategies.
If you are a designer and would like to try this style out, we suggest brushing up on your photoshop skills. This style is very collage based and has a lot of cropping and masking.
Check out the video below for the Deconstructivism Design we created for this blog entry.
